Get Your Products Sold
Establish what your route to market is for your product or service. You should have a fairly narrow focus lane.
Surf Seeds – appointed a distributor who had good contacts in convenience stores and supermarkets. Only use distributors if it applies to your business and if he has contacts in your market place.
Have a clear sample-marketing plan for your business that everyone can understand.
Use your contacts.
Knock on doors and keep knocking.
Make sure you offer a value proposition. For example, the 5 Euro promotion at Insomnia was a great value for customers and was the most successful promotion we ever did.
Bench mark your prices against your competitors.