Have a plan for your idea and for your product. Without a clear-cut path it is very easy to get bogged down and lose your vision.
Write it down. That way you can refer to it with complete accuracy.
Make sure it’s a flexible plan that can change if the market changes. Changes are almost inevitable, but knowing changes are coming tomorrow is not an excuse for not writing down a plan today.
For example the Hangout started as a gazebo with a clothes line and developed into a business that sold “outdoor rooms” for your garden. We needed to expand our reach to the market.
Use your own experience to develop the idea. Take advantage of being an expert in your personal field. This minimizes the learning curve.
For example, Kevin Hester of the Boiler Bleed was a plumber for 40 years before he appeared on Dragons’ Den. He had invaluable knowledge of the market.
I personally grew up and was trained around the catering business. There was a very natural transition to the coffee and hospitality industry.