Be Heard in the Market
Make your product or service different than the competition. Differentiation actually increases sales.
Have a clear, concise, easily understood promotional strategy. If you can’t explain it clearly, then your customer won’t understand it.
Actually encourage PR, radio, newspaper etc. This does not have to cost anything.
Decide the best advertising medium for your product and set a budget expense
i.e. The Insomnia shop window was the best method of advertising for us. We just spent money on posters and had free exposure because of footfall.
We promote the Hangout at garden shows and festivals
The iPod app Grab Radio is advertised on the Internet
Try to come up with unusual stunts that will grab media or press attention.